Actionable Marketing Insights For SME’s Issue 5

Actionable CX & Marketing Insights For SME's Issue #5

4 Tricks Every Customer Experience Manager Should Know

How do customers perceive the interactions with my brand? Let’s tackle 4 simple tricks to answer this question and ultimately perfect the customer experience.

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Customer Experience As the Ultimate Marketing Tool

In the past, the responsibility of the customer experience has typically been divvied up between customer support, product, and other departments. Rarely has the responsibility rested squarely on one department...

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Why you should focus on customer lifetime value

Professor of marketing, predictive modelling expert and author, Dr Peter Fader, shares his advice on why it's better to put the emphasis on a customer's strategic value, not mobile moments

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Customer experience management becomes a CIO priority

Nobody can ignore the importance of customer experience management - while the wave is hitting almost every industry, its amplitude varies from sector to sector

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Customer Experience Mistakes to Avoid On E-commerce Sites

If you manage to avoid these common customer experience mistakes, you'll go long way to increasing customer satisfaction & building up their trust.

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Behavioral Emails That Keep Customers Coming Back

The dream of hordes of customers flocking to business blogs in search of educational content to supplement their buying decisions fuels the content economy, but...

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10 Customer Experience Mistakes You Need to Avoid

Melinda Gonzalez, who ran Customer Experience & Loyalty Program at Salesforce, shares her thoughts on the 10 Customer Experience mistakes you should avoid

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Customer Experience Mistakes: Avoid These 3 Simple Mistakes

If you can avoid these common customer experience mistakes, you'll go long way to increasing customer satisfaction & building long-term customer loyalty.

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3 Tests To Run On Your Website Now

Today, I’m sharing three test you can run on your website to learn what’s really going on and how to put that information into action.

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Stop Wasting Money On Your Online Marketing. Try This Instead.

Successful online marketers follow systematized processes that continually produce the same great results.

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Steve Ellis from Clickable Media Ltd

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I support, coach and mentor forward thinking business owners and Marketing Teams who are struggling to adapt to leading edge, innovative digital technology and those who are still reliant on traditional and outdated forms of internet marketing.