Actionable Startup and Marketing Insights - Issue 6
With the pension age edging ever further away, older entrepreneurs are a growing tribe. And it seems that this trend is likely to become part of a long-term shift..
B2B lead generation is a huge topic. Every marketer has favourite strategies and top tips, as well as stories about huge wins and equally epic fails. Leads should be the lifeblood of your business.
Today, we’re going to look at some of the less conventional A/B test results from successful companies, and how you can get big conversion boosts from trying unusual things.
Every day, I hear from SME owners like you asking about how they can get the most out of their content marketing. They simply want to promote their business to best of their ability, and who can blame them?
This memo was sent to the team at Tiny Speck, the makers of Slack. It had been a little under seven months since development began and was two weeks before the launch of Slack’s ‘Preview Release’. This is a must read for anyone thinking about launching a #startup
While the function of a website will vary from business to business, in order to facilitate conversions, all websites must align with the needs and preferences of their visitors.
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I support, coach and mentor Startups, forward thinking business owners and Marketing Teams who are struggling to adapt to leading edge, innovative digital technology and those who are still reliant on traditional and outdated forms of internet marketing.