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PHASE 1: Rebuild for AI + Local Discovery
π Step 1 β AI-Friendly SEO Audit
Scan all current service pages to ensure they are clear, factual, and written in plain English.
Ensure each service explains what it includes, who it's for, and why it matters.
Add or update structured content with 3β5 FAQs per page using common queries.
Use titles like 'How much does [service] cost in [town]?'
Add schema markup using a plugin (Rank Math, SEOPress, Schema Pro): FAQPage, HowTo, LocalBusiness.
Test schema using Google's Rich Results Test at https://search.google.com/test/rich-results
π Step 2 β Hyper-Local Page Expansion
Create a list of 10β20 local neighbourhoods, towns, or postcodes.
Use a repeatable page template with a headline, local intro, and CTA.
Optimise pages with keywords like 'Emergency Plumber in BR4'.
Add internal links to/from the main service page.
Submit new/updated pages in Google Search Console using URL Inspection > Request Indexing.
βοΈ PHASE 2: Convert with AI-Powered Automation
π€ Step 1 β Install a Website AI Assistant
Choose or configure a chatbot (e.g., ConvoBot, Tidio, ManyChat).
Plan chatbot flows for: emergency help, quotes, bookings.
Build flows with clear buttons, fallback replies, and user logic.
Connect to CRM, SMS, or WhatsApp for lead follow-up.
Embed chatbot code via footer or tag manager.
Test chatbot paths and lead capture notifications.
Monitor drop-off points and improve based on data after 2β4 weeks.
π± PHASE 3: Social Media β Lead Generator (Facebook, Messenger & GBP)
π₯ Step 1 β Post High-Trust, Local Content
Choose 2β3 post types weekly: before/after, tips, reviews, local stories.
Batch-create and schedule posts via Meta Business Suite and Google Business Profile.
Post updates with location-focused headlines and CTAs like 'Message us' or 'Call now'.
π¬ Step 2 β Set Up Smart Messenger Auto-Replies
Open Facebook Page > Inbox > Automations.
Set up Instant Reply, Away Message, and FAQs (e.g., pricing, service area).
Test replies from your personal account for accuracy and clarity.
Add 'Send Message' or 'Call Now' CTA on your Page and in pinned posts.
π PHASE 4: Boost Reputation, Reviews & Map Rankings
π§ Step 1 β Optimise Your Google Business Profile (GBP)
Log into https://business.google.com/ and select your listing.
Ensure name, address, hours, and services are complete and accurate.
Add weekly photos of jobs, team, and customer feedback.
Post regular updates and offers with clear CTAs.
Ask for reviews mentioning the service, town/postcode, and experience.
Reply to all reviews using keywords naturally.
π― Step 2 β List on Major Online Directories
Create/claim listings on Yell, Yelp, Scoot, Bing Places, Apple Maps, Nextdoor.
Ensure consistent business name, address, phone, and website.
Upload logo and a localised business description.
Review and update listings every 3β6 months.