Value Proposition Image

Now that you defined your 'why', 'who', 'how', the 'experience' you want to create and you can articulate your ‘value proposition’ it's time to start creating your messaging. This should be based on your value proposition and should answer the question, why should customers work with you? What are the benefits of using your product or service? How can you help them achieve their goals, solve their problems, and challenges or meet their needs?

Your core marketing message should be the foundation of all your marketing communications. It should be short, to the point and take the customer’s viewpoint. It should also use familiar language that feels informal. And, it should say something to clearly make you stand out from the crowd.

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Example Core-Marketing Message