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A value proposition is a statement that sums up the unique value your organisation offers to its customers. It explains how you help your customers meet their needs or solve their problems in a way that is easier, faster, more personalised or more convenient than your competitors.

To create a value proposition you will need to understand what makes you different and why your offer is the best solution for your customers. You'll also need to ensure that it is clear, concise and easy for your target audience to understand.

In summary, your value proposition is what will set you apart from your competitors. A short statement, and it’s what will motivate your target market to buy from you.

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Example Value Propositions