TARGET PERSONAS

Who are your target personas image

Once you have defined your target market you will then need to focus on specific people within that market that you would like to work with or attract. These are your target personas and they will represent your ideal customer profile.

Personas are fictional, representative characters that help you to better understand your target market. They allow you to see the world through the eyes of your customers and imagine what their needs and wants might be.

When creating personas it's important to think about demographics like age, gender, location, income and occupation as well as interests, needs and motivations, this will give you a much better understanding of who your target market is and how you can reach them.

A great way to create a persona is to hold a structured interview with someone who represents your target market. This will help you to gather all the relevant information you need to create a profile.

Tell Me About Your Target Personas

Detailed Example Personas