Who is your product or service for image

Once you’ve established the 'WHY' behind your organisation, it's time to look at 'WHO' your organisation serves or helps. Your target audience is the group of people or a specific sector that will be most interested in what you have to offer.

It's not just about what you sell, but who you sell it to. In order to create a successful brand, it's important to know who your target market is and what their needs and wants are. This will help you to create messaging that resonates with them, and develop marketing materials that will appeal to them.

You can't serve everyone, so it's important to focus your efforts on reaching the right people. By understanding who your target market is, you can tailor all of your marketing efforts to speak directly to them.

By understanding your target market, you can create marketing materials that resonate with them and speak to their needs and wants. You can also develop a customer experience that is relevant and appealing to.

WHO Do You Serve?

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