Creating A Winning SEO Strategy For Your Business In 2022 and Beyond

Creating A Winning SEO Strategy For Your Business In 2024

The reason why so many businesses invest in modern SEO is that it works. In 2024, SEO will still be the most effective way to drive website traffic. By following a solid SEO strategy, you'll be able to improve your site's rankings and compete for more of those valuable clicks.

Service-based UK businesses that want to rank on page 1 of Google for their target keywords need to produce long-form SEO content. This is because Google is now favouring websites that provide comprehensive and in-depth information about a certain topic or search term.

This means the content needs to be at least 1,500+ words long, be the best answer to search the query, highly relevant, comprehensive, useful, easy to read, well structured, keyword-rich with perfectly balanced keyword density.

Google is also looking for websites to be able to demonstrate their Expertise, Authoritativeness, and Trustworthiness.

Google doesn’t just stop with E-A-T, it also grades based on reputation. Which is, confusingly, in and of itself representative of a high level of E-A-T.

Extensive reputation research is important when giving the Highest ratings, and is evidence of the E-A-T of the page. A very positive reputation is often based on prestigious awards or recommendations from known experts or professional societies on the topic of the page

A Constantly Changing landscape

The SEO landscape is constantly changing, and it's important to stay ahead of these changes if you want your business to get a competitive edge and get your website found on the first page of Google search results.

In order to make sure you're using the most effective SEO strategy for your website in 2024, we've created this guide that explains how our SEO plans work, and what you can do right now to start working towards a successful SEO strategy of your own.

Keyword Research:

Find the best keywords that your audience is searching for, and use these to inform your content strategy.

Content Strategy:

A content plan is a document that outlines the type of content you will produce and publish on your website over a given period of time. It should be based on your target audience, keywords and other factors such as tone, style and format.

A content plan will help you create high-quality content that is relevant to your target audience this content should be both engaging and informative.


A sitemap is a map of all the pages on your website. It details the structure of content topics and the pages to which they are linked. This information can be used by search engines to crawl your site more efficiently, improving its overall SEO performance.

Long-Form Content:

Your website success or failure will hinge on the quality of your content, so it's critical we produce high-quality, long-form content that is search engine optimised but also optimised for user experience.

Technical SEO:

Make sure your site is technically optimised for search engines. This includes optimising your website's structure, URLs, titles, meta descriptions and other elements.

On-Page SEO:

Optimise your website's content and structure for maximum visibility in search engines. This includes using the correct keywords and tags, as well as optimising your images and videos.

Competition Analysis:

Before starting your SEO campaign, you should complete thorough competitor analysis. This will allow you to analyse and prioritise opportunities for growth and identify the content ranking opportunities that will bring the most benefit.

User Experience:

Make sure your website has a great user experience. This means having engaging readability, using short sentences and simple vocabulary, addressing things like slow page load times and low-quality images, as well as creating a good mobile experience for users on the go.

Social Media Marketing:

Ensure that you're engaging with social media users, not just broadcasting messages. This can help to increase brand awareness, strengthen your online presence and build a community of loyal customers.

Link Building:

Build links to your site from high-quality sources to improve your site's authority. The stronger your site's authority, the more likely it is to rank well organically.

Industry Trends Analysis:

Keep an eye on Google's algorithm updates and industry trends, such as voice search and mobile traffic growth. This will ensure you're staying ahead of your competitors and capitalising on opportunities to improve organic visibility for your target keywords.

Focus On The Metrics That Matter:

Focus your efforts on improving the metrics that matter most to you, whether that's increasing organic traffic or capturing more conversions.


The landscape of SEO is always shifting, so it's important to stay ahead of the curve and use the latest techniques to help get your website found on the first page of Google search results. Our SEO plans are designed to help you do just that and include all of the essential elements you need for a successful SEO campaign.