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Welcome to the Email Marketing Foundations course, where we delve into the essential pillars of successful email marketing strategies. This comprehensive programme will guide you through a structured journey to master engaging your audience, nurturing leads, and driving conversions through email campaigns.

Understanding Your Audience:

- By defining your target audience and creating detailed buyer personas, you will gain valuable insights into their pain points and needs, enabling you to tailor personalised communication strategies.

List Building Strategies:

- Learn how to implement effective techniques to expand your email list, including creating enticing lead magnets, opt-in incentives, and optimising landing pages for lead capture.

Email Marketing Fundamentals:

- Discover the fundamentals of setting up an email service provider, managing subscriber lists, designing captivating email templates, and crafting compelling subject lines and content.

Nurturing Leads:

- Dive into the world of lead nurturing by developing automated email sequences, personalising emails based on subscriber behaviour, and implementing segmentation for targeted campaigns.

Conversion and Sales:

- Explore strategies to create impactful email conversion campaigns, drive sales, enhance customer engagement, and improve retention rates through effective email marketing tactics.

Goals, Forecasts, and Metrics:

- Establish clear campaign goals, define key performance indicators (KPIs) for tracking success, analyse crucial metrics like open rates and conversion rates, and develop forecasts using industry benchmarks, including a practical spreadsheet template for forecasting key metrics.

Embark on this journey to unlock the power of email marketing and transform your campaigns into results-driven, customer-centric success stories. Together, we can elevate your email marketing strategies to new heights.