Scope of Services
The Ongoing Marketing Services are designed to improve and maintain your online visibility, strengthen search performance, and support continued business growth.
The service includes:
Ongoing strategy and support to promote services
Monthly content creation, including service pages, blog posts, and FAQs
Google Business Profile updates and local SEO guidance
Facebook Page updates and community engagement
Seasonal campaigns, promotions, and awareness content
KPI reviews and content recommendations based on available data
Website routine maintenance and optimisation
This service ensures your business remains visible, relevant, and competitive across search engines and AI-powered platforms.
Project Fees and Investment
The monthly service fee is £300, payable in advance.
This includes:
One new content page or webpage creation per month
Ongoing content optimisation updates
Local SEO services, including Google Business Profile and Google Maps support
Featured image creation and optimisation
Google Business Profile management and posting (8 posts per month)
Facebook posting (8 posts per month)
Routine website maintenance
This investment supports continuous improvement, ensuring your website and online presence actively generate visibility and enquiries.
Service Limitations
Our marketing and optimisation services are designed to support long-term growth and improved visibility.
However, we cannot guarantee specific rankings, placements, or performance outcomes on search engines, AI tools, or social media platforms.
External platforms evolve regularly, and their algorithms, behaviour, and performance are outside our control.
Content Creation and Optimisation
Content is created using information provided by the client alongside industry-standard research and best practice.
The client is responsible for reviewing and confirming that all content is accurate, up to date, and compliant with relevant laws.
We cannot accept responsibility for inaccuracies resulting from incomplete or incorrect information provided by the client.
Local SEO and Google Business Profile Support
The service includes support for local SEO activity, including updates and optimisation guidance for Google Business Profile.
Results depend on external factors such as competition, location, and search behaviour.
We cannot guarantee placement in local search results, map listings, or profile visibility.
Facebook Updates and Social Activity
Facebook posting is included to support brand visibility and engagement.
This service does not include paid advertising management or full community management unless agreed separately.
Engagement levels and reach are determined by platform algorithms and audience behaviour and cannot be guaranteed.
KPI Reviews and Recommendations
Performance data may be reviewed, where available, to inform ongoing strategy and improvements.
Recommendations are based on available insights and industry experience.
Outcomes may vary depending on market conditions, competition, and platform changes.
Third-Party Platforms and Tools
The service relies on third-party systems, including search engines, social media platforms, analytics tools, and website software.
We have no control over the availability, functionality, or changes made by these platforms.
We cannot guarantee performance or data availability where third-party systems are involved.
Website Access and Technical Dependencies
Access to your website and relevant platforms has been authorised and set up to deliver the agreed services.
Technical limitations within your website, hosting, or software may affect delivery or performance.
We will advise on recommended improvements where appropriate, and implementation may vary.
Client Responsibilities
Clients agree to:
Provide accurate and timely business information
Maintain secure access credentials
Continued access to required platforms and tools
Review and approve content where required
Ensure website systems remain functional
Avoid unauthorised changes that may affect performance
Delays or issues caused by a lack of access, missing information, or unauthorised changes may affect outcomes.
Liability and Indemnity
We take reasonable care in delivering all services but are not liable for losses arising from:
Search engine or AI platform changes
Loss of rankings or visibility
Third-party platform outages or issues
Software conflicts or hosting problems
Loss of leads, revenue, or enquiries
The client agrees to indemnify us against claims or losses arising from the use of content or the platform, except to the extent caused by our negligence.
Service Suspension
Services may be suspended if required access is not provided, systems are insecure, invoices remain unpaid, or activity breaches platform rules.
Services will resume once issues are resolved. Additional charges may apply where extra work is required.
Payment Terms
The monthly fee of £300 is payable in advance on the 1st of each month via standing order or direct debit.
If payment is not received within seven days, services may be suspended until payment is made.
Continued non-payment may result in termination of services.
Cancellation Notice
A two-month written notice period is required to cancel services.
This allows time to complete scheduled work and ensure a smooth transition.
Shorter notice may result in additional charges.
Amendments to Terms
We may update these Terms and Conditions as required.
Changes will be communicated via email or online notification.
Continued use of services constitutes acceptance of any updates.
Acceptance of Terms
By engaging our Ongoing Marketing Services, you confirm that you have read, understood, and agreed to these Terms and Conditions.
These Terms define the scope, expectations, and limitations of the services provided.