LDAR Marketing Proposal
London Domestic Appliance Repairs
October 30, 2024
October 30, 2024
Prepared by: Steve Ellis
Prepared for: LDAR Directors
Project Fees / Investment
- Marketing services, marketing support and weekly reporting
- Strategy consultation and implementation support
- CRM support
- Website Hosting and Maintenance
- Weekly WordPress Plugin Updates
- Daily Backups
- Premium WordPress Plugin Licences and Support
- Routine WordPress Site Updates
- Website development or design services charged at £40 per hour (minimum charge £20 for tasks up to and including 30 minutes)
£125 per week
Monthly service (6 months minimum term): £541 per month or £125 per week
This Contract shall apply from Monday, 4 November 2024 and ends only after the agreed minimum term of 6 months. After that, the Contract will continue on a rolling basis, with a cancellation notice period of 1 complete billing month.
Terms and Conditions
Scope of Services
These Terms and Conditions cover our WordPress Hosting & Maintenance Packages, including Basic and Standard options, alongside our Marketing Support Services for subscribed clients. Our offerings include website hosting, maintenance, marketing strategy consultations, CRM support, and regular updates tailored to your needs.
Service Limitations
Our services are designed to support and maintain your website, provide routine plugin updates, secure backups, and marketing support. Although we take proactive steps to ensure security, no hosting environment is entirely immune to cyber threats. Consequently, we cannot guarantee your website's protection against every possible hacking or malware incident.
Backups and Data Recovery
- Basic Package: Monthly backups for basic data recovery support.
- Standard Package: Daily backups to facilitate a more reliable restoration option.
These backups help recover data in case of unforeseen issues; however, full data recovery cannot be guaranteed in events beyond our control. We encourage all clients to keep separate backup copies of their critical data for added security.
Plugin and Site Updates
Our packages include regular updates to plugins and routine site maintenance, as determined by your selected plan. Some updates may cause compatibility issues or affect site performance, which may be outside our control. We recommend testing major updates on a staging environment before implementing changes on your live site.
Marketing and Strategy Support
Clients on our Standard Package benefit from additional services:
- Marketing support with strategy consultation and implementation.
- Weekly reporting to monitor performance and inform strategy adjustments.
- CRM support for optimising customer relationship management processes.
Premium Plugin and Software Security
The Standard Package provides access to premium WordPress plugin licences and support, aimed at enhancing your site's functionality. We strive to maintain secure configurations; however, vulnerabilities within third-party plugins or themes are outside our control, and we cannot assume liability for issues arising from these external sources.
Form Notifications and Delivery
Initial configurations for Gravity Forms (or equivalent) are provided to ensure email notifications are sent to designated recipients. Form delivery depends on third-party email providers (such as MS Outlook, Google G Suite), and we cannot guarantee consistent email delivery due to factors like spam filtering, server settings, or external service issues. Clients should regularly monitor and configure email settings accordingly.
Liability and Indemnity
While we take reasonable measures to secure and maintain your website, we are not liable for any losses, direct or indirect, such as data or revenue loss, resulting from hacking, malware, or unauthorised access. Clients agree to indemnify and hold us harmless from claims or damages resulting from their site's security issues, except in cases of direct negligence or wilful misconduct on our part.
Service Suspension
We reserve the right to suspend services if your website poses risks to the hosting environment, such as by running outdated or insecure software or engaging in harmful activities. Services will resume once these issues are resolved, but remediation fees may apply.
Client Responsibilities
Clients are expected to maintain strong passwords, secure access credentials, and monitor user activity on their websites. While we recommend using security plugins for added protection, damages from mismanaged credentials or weak security measures remain the client's responsibility.
Payment Terms
Payments are due on the 1st of each month by standing order or direct debit. Clients will receive a receipt following successful payment. If payment is not received within seven days, we reserve the right to suspend services until payment is complete. Continued non-payment may result in service termination.
Cancellation Notice
To cancel a hosting and maintenance package, a two-month written notice is required. This period allows us to complete any outstanding maintenance tasks and ensures a seamless transition. A notice of less than two months may result in additional charges.
Amendments to Terms
We may revise our services, prices, or Terms as necessary, with changes communicated via email or website notice. Continuing to use our services following these amendments constitutes your acceptance of the updated Terms.
Acceptance of Terms
By subscribing to our WordPress Hosting, Maintenance, and Marketing Packages, you agree to these Terms and Conditions, acknowledging the scope of services provided and limitations on liability.
Scope of Services
These Terms and Conditions govern our Strategy Consultation and Implementation Support services, which are designed to support your business objectives, enhance your digital presence, and improve website performance. You agree to the following Terms and Conditions when engaging with these services.
Services Included
Our Strategy Consultation and Implementation Support services encompass:
- Initial Consultation and Planning: We assess your business goals, audience, and online objectives to develop a tailored strategy.
- Strategy Development: Based on the initial consultation, we will work alongside you to create a strategic roadmap that outlines recommended actions to enhance your digital presence, including SEO, user experience improvements, and content optimisation.
- Ongoing Adjustments and Recommendations: As part of our commitment to supporting your business, we offer periodic reviews of your digital strategy and suggest improvements based on performance data and evolving market trends.
- Implementation Support: Where applicable, we assist with implementing recommended strategies on your site, such as setting up new tools, integrating marketing features, and applying minor content updates to align with strategic goals.
Service Limitations
Our Strategy Consultation and Implementation Support services do not include complete design overhauls, development of new site functionalities, or content creation beyond the scope of recommendations. Additional fees will apply for significant site modifications or extensive updates, which will be quoted separately.
Client Responsibilities
To maximise the effectiveness of our services, clients are expected to:
- Provide timely and accurate information about business objectives, target audiences, and specific site issues or challenges.
- Maintain access credentials and provide necessary permissions for site updates or recommended tool integrations.
- Monitor any implemented changes as advised and maintain open communication regarding strategy adjustments.
Performance and Results Disclaimer
While we strive to provide practical strategic guidance, we cannot guarantee specific outcomes, as performance may depend on external factors outside our control, including algorithm changes, market shifts, or competition. The client acknowledges that these external variables influence strategy results and accepts that results may vary.
Payment and Billing Terms
Strategy Consultation and Implementation Support services fees are billed monthly, in advance, or as per agreed project milestones. Payment is due within seven days of receipt of the invoice. Payments may result in a pause on consultation and support services once payment is received in full.
Amendments to Terms
We reserve the right to modify these Terms and Conditions as needed, with changes communicated via email or our website. Continued use of our services after updates signifies acceptance of the amended Terms.
Cancellation Policy
Clients may cancel their Strategy Consultation and Implementation Support services by providing a minimum of 30 days written notice. This notice period allows us to complete any pending strategy consultations and ensures a smooth handover of recommendations.
Liability and Indemnity
Our advisory and consultative services aim to provide clients with strategic insights and suggestions. We are not liable for any direct or indirect losses, including loss of revenue or reputational impact, arising from the client's use of or reliance upon the strategies provided. The client agrees to indemnify and hold us harmless from any claims, damages, or liabilities resulting from implementing strategies or advice that do not directly result from our negligence.
Acceptance of Terms
By engaging in our Strategy Consultation and Implementation Support services, the client agrees to these Terms and Conditions, acknowledging the advisory nature of our services and the scope of support provided.