LEAD CAPTURE SYSTEM
A System For Collecting Leads
Once you know who your target market is and what media they consume, it's time to start thinking about how you're going to capture leads.
This is the beginning of the journey of taking people from being vaguely interested in what you have to offer to desiring it and wanting to do business with you.
Lead capture is the process of getting someone's contact information in exchange for something of value, like completing a scorecard, a free audit, a cheat sheet, a downloadable PDF, a guide or white paper.
You'll also need to create some form of opt-in form and put it on your website and compile all the collected data into a CRM or marketing automation tool.