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A System For Nurturing Leads

Now that you have a database of leads, it's time to start thinking about how you're going to follow up and nurture them into ready-to-buy customers.

This process, called lead nurturing, involves sending targeted content and offers to people based on where they are in the buying process. You'll want to make sure you have a lead nurturing strategy in place that includes a mix of email, social media and content marketing.

You'll want to take people from being vaguely interested in what you have to offer to desiring it and wanting to do business with you. You will also so need to craft irresistible offers for the high probability prospects.

You may also want to consider using marketing automation to automate some of the tasks involved in lead nurturing, like sending emails and compiling reports.

What's Your System or Process For Nurturing Leads?