MEDIA TO MARKET

Media To Market image

Selecting Media Channels

Now that you know who your target market is and what message you want to communicate to them, it’s time to start thinking about which media channels will be the most effective for reaching them.

Some factors to consider when choosing media channels:

  • Where does your target market spend their time?
  • What words or phrases will use on Google Search?
  • Which media channels do they use most frequently?
  • Which media channels are most effective for reaching your target market?
  • What type of content will resonate most with your target market?

After you’ve considered all of these factors, you should have a pretty good idea of which media channels will be the most effective for reaching your target market.

Which Media Channels Will You Focus On?