TARGET AUDIENCE

Identifying and selecting your target market is the crucial first stage in the marketing plan process because it enables you to focus your resources on the people most likely to buy from you.

When defining your target audience, it is important to consider the following factors:

• Geographic location
• Demographics
• Psychographics
• Behavioural factors

After you’ve considered and documented all of these factors, you should have a pretty good idea of who your target market is.