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Optimise Your Pages for Better Google Rankings With These On-Page SEO Best Practices

If you want to get better rankings on Google, it's time to stop thinking about SEO as something that happens after you write your content. Instead, think about how the words and phrases in your pages can impact the ranking process. In this article, we'll talk about some of the best on-page SEO techniques that you can use to improve your rankings in 2022.

One of the most important things to understand about Google's ranking algorithm is that it is constantly evolving. What worked a few years ago may not work today, and what works today may not work tomorrow. That's why it's important to stay up-to-date with the latest trends and changes in the SEO world.

Keyword Research

One of the most important things to do before writing any content is to do some keyword research. This involves finding the right keywords and phrases to target so that you can rank higher on Google.

The Importance of Keyword Research

Keyword research is still one of the most important aspects of on-page SEO. By finding the right keywords to target, you can ensure that your content is being seen by the right people. You can also use keywords to influence the titles and meta descriptions of your pages, which can help you rank higher on Google.

Competitor Research

Competitor research is important for a few reasons. First, it can help you understand what keywords your competitors are targeting. This can give you an idea of which keywords are most important to your industry. Second, competitor research can help you understand what strategies your competitors are using to rank higher on Google.

Third, competitor research can help you identify gaps in your own SEO strategy. If you notice that your competitors are ranking higher than you for certain keywords, it may be because they are targeting those keywords more aggressively than you are. You can use this information to improve your own rankings.

Finally, competitor research can help you stay ahead of the competition. If you know what strategies your competitors are using, you can implement those same strategies before they have a chance to.

The Importance of Competitor Research

Competitor research is an important part of any SEO campaign. By understanding what your competitors are doing, you can improve your own rankings and stay ahead of the competition.

It's also vitally important to understand the content you are competing against, for example, how many words are used on average, which keywords are being targeted, how many times those words or phrases are being used, and the level of competition for those phrases.

Once you have this data, you can start creating pages that are better than what your competitors are publishing.

On-Page SEO Best Practices and Optimisation

Once you have targeted the right keywords, it's time to start optimising your pages for better rankings. There are a number of different on-page SEO techniques that you can use to improve your rankings, and we'll discuss the 2022 best practices in this article.

Included The Target keyword in page URL

One of the most important things to do when optimising your pages for better rankings is to include the target keyword in the page URL. This helps Google understand what the page is about, and it can help you rank higher on the 1st page of Google.

Target Keyword Within The First 100 words

The target keyword should be included within the first 100 words of your content to again help Google understand what the page is about. Also, including the target keyword early on in your content can help you rank higher than pages that don't include the keyword until later on.

Wrap The Target Keyword In an H1 Tag

It's also important to wrap the target keyword in an H1 tag. This tells Google that the target keyword is of high importance and should be given extra weight when ranking the page.

Wrap Subheadings in H2 Tags

Another way to help Google understand the topic of your page is to wrap your subheadings in H2 tags. This tells Google that the subheadings are also important, and it can help you rank higher for those keywords.

Use Target Keywords Naturally and Aim For 3% Density

When targeting keywords, it's important to use them naturally throughout your content. Don't try to force them in where they don't belong. Also, aim for a density of around 3%. This means that the target keyword should appear 3 times for every 100 words of content.

Use Relevant External Links

External links can be a great way to improve the SEO of your pages. When including external links, make sure that they are relevant to the topic of your page and that they are from high-quality websites.

Include Synonyms (Related Words)

Related synonyms are another important part of on-page SEO. By including related synonyms, you can help Google understand the topic of your page better. This can help you rank higher for those keywords.

Meta Description As Your Clickbait

Your meta description can be a great way to generate clicks. By including a call to action in your meta description, you can encourage users to click through to your page.

Include Keywords in Meta Description

It's also important to include keywords in your meta description. This tells Google that the keywords are important, and it can help you rank higher for those keywords.

Target Keyword In Last Paragraph

The target keyword should also be included in the last paragraph of your content. This tells Google that the target keyword is the most important thing on the page.

Meta Descriptions 160 Words Max

Google now allows meta descriptions up to 160 words. However, you don't need to use all 160 words. Just make sure that the most important information is at the beginning of the meta description.

Keep Meta Title Under 60 Characters

Google also now allows meta titles up to 60 characters long. However, you should try to keep your meta title under 60 characters so that it doesn't get cut off in the search results.

Strategically Use Internal Linking

Internal linking is another important part of on-page SEO. By including links to other pages on your website, you can help Google understand the structure of your website.

Conclusion

On-page SEO is one of the most important aspects of ranking well on Google. By following these best practices, you can help your pages rank higher and generate more traffic to your website. These tips are just a starting point, and there are many other ways to improve the SEO of your pages.

Frequently Asked Questions

Q: What is the best way to target keywords?

A: When targeting keywords, it's important to use them naturally throughout your content. Don't try to force them in where they don't belong. Also, aim for a density of around 3%. This means that the target keyword should appear 3 times for every 100 words of content.

Q: How do you target multiple keywords?

A: When targeting multiple keywords, it's important to use them naturally throughout your content. Don't try to force them in where they don't belong. Also, aim for a density of around 3%. This means that the target keyword should appear 3 times for every 100 words of content.

Q: What's the best way to write a meta description?

A: When writing a meta description, it's important to include a call to action. This will encourage users to click through to your page. You should also include the target keyword in the meta description. This tells Google that the keyword is important, and it can help you rank higher for those keywords.

Q: What's the best way to improve internal linking?

A: Internal linking is an important part of on-page SEO. By including links to other pages on your website, you can help Google understand the structure of your website. You can also use internal linking to improve the SEO of your pages.