Website and Marketing Proposal
Your Business or Brand
4th August 2025
Prepared by: Steve Ellis
Prepared for: Your Business or Brand
What's Included In This Proposal:
🌐 Custom WordPress Website Development
Clean, mobile-optimised site built around user needs and search intent.
🔒 Secure Booking & Payment Integration
A frictionless booking flow with online scheduling and PCI-compliant payments.
📅 Service-Specific Enquiry & Booking Forms
Custom forms that route leads to the right team — with an optional login portal.
⚙️ Automation Design and Setup
Intelligent workflows for confirmation emails, service tagging, and lead management.
📈 SEO Setup & On-Page Optimisation
Built to be found. Technical setup, keyword targeting, and local SEO.
📝 Content Creation or Revamp
User-first, search-friendly content aligned with modern AI search behaviour.
🔍 AI Optimisation (AIO) for Search
Structured content built to surface and standout in ChatGPT, Claude, and beyond.
🤖 AI Chat Assistant
A 24/7 website AI chat assistant to qualify leads, answer queries, and handle FAQs.
🍪 Cookie Consent & Privacy Banner
A branded, compliant cookie banner that builds trust and keeps your site GDPR-friendly.
💬 Ongoing Marketing Services
Ongoing marketing services and content creation to drive visibility, traffic, and results.
🌐 Custom WordPress Website Development
The service includes:
✅ Bespoke WordPress website design and build
✅ Clean, modern layout tailored to Your Business or Brand
✅ Fully mobile-optimised (responsive across devices)
✅ Built with clear navigation and intuitive user journeys
✅ Designed around high-intent search terms and service categories
✅ Optimised for performance, accessibility, and lead generation
Why this matters:
Your website isn’t just a digital business card — it’s your first impression, sales tool, and trust signal all in one.
This website will be designed from the ground up to support:
✔ A strong visual identity for Your Brand
✔ Seamless access to services like Service 1, Service 2, Service 3, etc.
✔ Clear calls-to-action that guide users to book, call, or enquire
✔ A modern user experience that works just as well on phones as on desktops
✔ A future-ready structure that can evolve with your business
🔒 Secure Booking & Payment Integration
The service includes:
✅ Streamlined booking flow tailored to specific services (e.g. Service 1, Service 2, Service 3)
✅ Online scheduling system (e.g. Calendly or custom scheduler)
✅ Pre-qualification forms to gather relevant job details upfront
✅ Compliant payment gateways for secure online transactions
✅ Optional deposit or full-payment configuration
✅ Branded confirmation emails for instant customer reassurance
Why this matters:
A clunky booking system loses trust — and business. This integrated solution ensures a seamless, professional experience from first click to final confirmation.
This system will be built to deliver:
✔ A frictionless way for clients to book the service they need, when they need it
✔ Fewer admin hours spent manually chasing or scheduling jobs
✔ Confidence for users with secure, hassle-free online payments
✔ Immediate confirmation so clients know their request has been received
✔ A booking process that matches the professionalism of Your Business or Brand
📅 Service-Specific Enquiry & Booking Forms
The service includes:
✅ Custom enquiry forms tailored to each key service (e.g. Service 1, Service 2, Service 3)
✅ Smart routing to direct enquiries to the correct department or team
✅ Optional dropdowns or conditional logic for faster, more accurate submissions
✅ Optional login portal for approved partners
✅ Clear messaging to set response time expectations
✅ Branded confirmation messages and automated replies
Why this matters:
Generic contact forms don’t work for specialist services. These tailored forms make it easier for your users to request exactly what they need — and easier for your team to respond quickly and accurately.
This approach ensures:
✔ Faster response times thanks to smart form routing
✔ Fewer missed leads and less confusion for site visitors
✔ A professional, structured first impression for customers or commercial partners
✔ Clear separation of service types — no more one-size-fits-all inbox
✔ A smoother, more confident experience for everyone who contacts Your Business or Brand
⚙️ Automation Design and Setup
The service includes:
✅ Automated confirmation emails for all enquiries and bookings
✅ Service tagging by category and location (e.g. “Service 1 – London” Service 2 - Birmingham)
✅ Integration with CRM, shared inbox, or spreadsheet-based tracking
✅ Optional task assignment workflows for different teams
✅ Automated reminders or status updates (where applicable)
✅ Optional integration with out-of-hours support desk workflows
Why this matters:
Manual admin drains time and increases the risk of missed leads or delayed responses. Automation ensures your team stays focused — and your clients stay informed.
With automation in place, Your Business or Brand gains:
✔ Instant reassurance for users with timely confirmations
✔ A straightforward internal process for handling and tracking leads
✔ Fewer dropped enquiries or missed callouts
✔ Greater efficiency across the team — especially for urgent or time-sensitive requests
✔ Scalable systems that grow with the business
📈 SEO Setup & On-Page Optimisation
The service includes:
✅ Keyword research focused on high-intent, service-specific terms
✅ SEO-friendly page titles, meta descriptions, and URLs
✅ Structured headings and internal linking for better navigation and indexing
✅ Local SEO targeting for service areas and council contracts
✅ Image optimisation and fast page loading for better rankings
✅ Setup of Google Search Console and submission of XML sitemap
Why this matters:
If your website doesn’t show up when people search, it may as well not exist. SEO ensures Your Business or Brand is visible, competitive, and trusted online.
With this setup, your site is positioned to:
✔ Appear in search results when people need service one, service two or service three
✔ Show up in AI-driven search tools like Google Gemini and ChatGPT
✔ Increase enquiries from targeted prospects and local customers
✔ Improve discoverability for both branded and non-branded searches
✔ Build long-term visibility that compounds over time
📝 Content Creation and Revamp
The service includes:
✅ User-first, search-friendly copywriting for core pages and services
✅ Revamp of existing content to align with modern search behaviour
✅ Content structured around key terms and questions people ask
✅ Tone of voice tailored to your target audience
✅ Support for building E-E-A-T: Expertise, Experience, Authority, Trust
✅ Optimised for visibility in AI-powered search platforms like Google Gemini and ChatGPT
Why this matters:
Search is changing. AI doesn’t just list websites — it curates trusted content into direct answers and summaries. If your content doesn’t demonstrate credibility, you’re not even in the conversation.
With strong content in place, Your Business or Brand benefits from:
✔ Clear, confidence-building messaging that drives enquiries
✔ Recognition by AI tools and search engines as a trusted source
✔ Better visibility in AI snapshots, summaries, and local listings
✔ A professional tone that reflects your expertise and reputation
✔ A scalable content foundation that can grow as services expand
🔍 AI Optimisation (AIO) for Search
The service includes:
✅ Clear, structured content using headers, bullet points, and summaries
✅ AI-friendly inline text (no pop-ups or overlays) that explains value clearly
✅ Pages built to answer real customer questions and search prompts
✅ Integrated short Q&As and cheat-sheet style summaries for quick scanning
✅ Product and service descriptions grounded in real specs or user benefits
✅ Informative CTAs tailored for AI agents: “Compare options” > “Click here”
Why this matters:
AI agents like ChatGPT and Claude are now helping users decide who to click on. They don’t see flashy designs or buttons — they “read” your content. This service ensures your pages are built for visibility in these new AI-powered results.
This optimisation will help you:
✔ Show up in AI chat tools that influence purchase decisions
✔ Build trust with helpful, digestible content that answers real questions
✔ Future-proof your site for AI-first discovery and recommendation engines
✔ Reduce reliance on ads by improving organic AI visibility
✔ Align your messaging with how modern users search, compare, and decide
🤖 Website AI Chat Assistant
The service includes:
✅ Setup of a branded AI assistant on the website
✅ Customised scripts and responses for core services (e.g. Service 1, Service 2, Service 3,)
✅ 24/7 live chat-style interface to engage visitors instantly
✅ Lead capture and pre-qualification before passing enquiries to your team
✅ Option to escalate urgent or out-of-hours issues
✅ Dashboard access to review conversations, leads, and analytics
Why this matters:
Your team can’t be online 24/7 — but your AI assistant can. A well-trained chatbot ensures Your Business or Brand never misses a lead, a question, or an opportunity to help.
With an AI Agent in place, you get:
✔ Instant replies for every visitor — day or night
✔ A professional, consistent way to handle FAQs and common service enquiries
✔ Lead capture even when no one’s available to answer the phone
✔ Reduced admin time by qualifying enquiries before they reach your inbox
✔ A smart, scalable assistant that grows with your business
💬 Ongoing Marketing Services
The service includes:
✅ Ongoing strategy and support to promote services across key channels
✅ Regular content creation (e.g. service pages, blog posts, FAQs)
✅ Google Business Profile updates and local SEO guidance
✅ Optional support for Facebook Page updates and community engagement
✅ Suggestions for seasonal campaigns, promotions, or awareness topics
✅ Performance reviews and content recommendations based on real data
Why this matters:
A new website is only the beginning — staying visible and relevant requires ongoing effort. With consistent, targeted marketing, Your Business or Brand can maintain momentum, build trust, and stay top-of-mind for both councils and private clients.
This ongoing support means:
✔ Continued visibility in local and national search results
✔ Fresh, helpful content that AI-powered search tools value and highlight
✔ A proactive approach to growing awareness and enquiries
✔ Trusted guidance without the need to hire an in-house team
✔ Peace of mind knowing someone’s focused on your online performance
🌐 Website Hosting and Maintenance
The service includes:
✅ Reliable, Specialist UK-based WordPress website hosting
✅ Weekly WordPress plugin updates
✅ Daily backups to ensure your site is always protected
✅ Access to premium WordPress plugin licences (no extra cost)
✅ Routine site maintenance and performance checks
✅ Development or additional support tasks:
£40/hour or £20 (for tasks under 30 minutes) — FOC when possible
Why this matters:
Your website is your digital storefront. If it’s down, slow, or out of date, it affects trust, leads, and your reputation. This hosting and maintenance package ensures Your Business or Brand stays online, secure, and performing at its best — with support on hand when you need it.
With this in place, you get:
✔ A safe, stable, and always-accessible website
✔ Ongoing updates to keep plugins, themes, and tools secure
✔ No surprise costs for plugin licences or minor tasks
✔ Proactive maintenance so issues are spotted before they cause problems
✔ Reliable support without tech headaches
✏️ Optional Extra: Professional Website Design Services
Project Fees / Investment
🌐 Custom WordPress Website Development
🔒 Secure Booking & Payment Integration
📅 Service-Specific Enquiry & Booking Forms
⚙️ Automation Design and Setup
📈 SEO Setup & On-Page Optimisation
📝 Content Creation and Revamp
🤖 AI Chat Assistant
💬 Ongoing Marketing Services
🌐 Website Hosting and Ongoing Maintenance
🍪 Cookie Consent & Privacy Banner
This one-time fee of £2,000 covers the complete design, development, and launch of your new website.
It includes everything needed to plan, build, and deliver a high-performing, search-optimised, mobile-friendly platform tailored to Your Brand or Service — designed to generate leads and build trust from day one.
The build also includes key functional assets such as:
✅ Service-specific enquiry forms
✅ Secure payment gateway integration
✅ Booking tools and automation workflows
✅ Custom content layout and SEO foundations
The Monthly Service Fee is £349 and includes everything needed to keep your website running, visible, and working hard for your business.
This ongoing investment covers:
✅ Website hosting and routine maintenance
✅ Weekly plugin updates and daily backups
✅ Premium plugin licences and security monitoring
✅ Content creation and marketing support
✅ AI Chat Assistant management
✅ Local SEO updates and GBP guidance
✅ Priority support for updates and changes
Your website won’t just sit there — it will be continuously optimised, kept secure, and supported by ongoing content and marketing activity to help Your Business or Brand grow its online presence and generate consistent leads.
Terms and Conditions
🔍 Struggling to Get Noticed Online, Clicks, or Clients?
You’re putting in the effort, creating content, running ads, and sending emails, but the results are inconsistent. You might feel lost in your marketing funnel or unsure how to make it sustainable beyond referrals and word of mouth.